High Exam Priority
Kerala Travel Mart 2026 highlights Keralam's experiential tourism and wellness offerings to global buyers
25 September 2026
4 min read
Foreign buyers attending the 13th edition of the Kerala Travel Mart highlighted Keralam's potential as an experiential and wellness tourism destination. Participants emphasized the need for enhanced global marketing to attract more international tourists.
Key Highlights
- The 13th edition of the Kerala Travel Mart (KTM) served as a major platform to showcase Keralam's diverse culture, wellness offerings, and experiential tourism avenues.
- Global tour operators noted that international tourist footfall, particularly from nations like South Korea, can be significantly increased through targeted promotional campaigns.
- Promoters of Meetings, Incentives, Conferences, and Exhibitions (MICE) tourism highlighted Keralam's growing popularity as a tranquil wellness destination compared to traditional circuits.
Exam Quick Facts
Nodal Ministry / Dept
Ministry of Tourism, Government of India / Department of Tourism, Government of Kerala
Key Bodies
Kerala Responsible Tourism Mission Society, Kerala Travel Mart Society
Constitutional & Legal Context
Tourism falls under the Concurrent List of the Indian Constitution, with primary policy formulation and development resting with both State and Central governments.
Static GK Connection
Kerala is internationally renowned for its Ayurveda, backwaters, and houseboats, and was recognized as one of the best global tourism destinations by various international travel bodies.